Marketing and Events Graduate Assistant | WVU Reed College of Media Online Programs | May 2019 - Dec. 2020

• Assists in planning and execution of annual Integrate conference for leaders in the IMC marketing space.

• Content creator for WVU Marketing Communications Today Blog.

• Aids in development and execution of marketing campaigns and communication plans. 

• Conducts partnership management and sponsorship recruitment for Integrate and recruitment events.

• Updates in website updates and redesign efforts.

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Strategic Planner | Valor Collective | Aug. 2018 - May 2018

• Accepted to exclusive study abroad capstone experience in Sevilla, Spain.

• Capstone student agency delivering IMC campaign and pitch to benefit Factoría Cultural, a cultural center.

• Lead for research and insights to derive campaign plan.

• Responded to RPF and pitched new "Grow Your Roots" campaign to aid in rebrand of center.

 

Digital Intern | ALRG Communications | Oct. 2018 - Current

• Manages social media platforms for client accounts including LinkedIn, Facebook and Instagram.

• Creates social media content with Adobe Creative Cloud and tracks social media analytics. 

• Works directly under CEO.

• Provides client research and led influencer partnerships.

 

Strategic Communications Intern | WVU Health Sciences Office of Research and Graduate Education | Jan. 2018 - May 2018

• Created and manages all social media accounts.

• Designs digital and print content.

• Assists in website updates and SEO tactic implementation. 

• Analyzes social media insights for effective social media planning.

• Manages weekly internal newsletter.

• Provides event planning and execution assistance for HSC Campus.

• Lead office photographer and videographer.

 

Summer Health Fellow | Ketchum New York City | June 2018 - August 2018

• Drafted copy for internal and external client communications.

• Sourced and pitched major media outlets for client events and partnerships with PGA Tours.

• Aided in influencer relations and activation mailers.

• Provided consistent media monitoring and reports to client. 

• Scored media data for engagement analytics.

• Conducted Industry and client research, 

• Served as lead for creative strategy and insights on full summer fellow IMC campaign pitched to senior Ketchum staff for new business client.

• Clients focus ranged from pharmaceuticals, medical technology, food and beverage.

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Blendtw | Social Media Editor | Aug. 2017 - Feb. 2018

• Lead for social media staff.

• Creates relevant/trending social media graphics using design programs.

• Manages social media accounts and posting directly.

• Manages social media staff and edits content.

• Conducts basic photoshop tutorials for training of social media staff members.

• Assisted in development for Blend Campus Ambassador Program.

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Teaching Assistant | PR 493B (Event Management) | Aug. 2017 - Dec. 2017

• Assisted in grading.

• Created example course work including case studies and recruitment guide.

• Helped maintain positive client to class relations.

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Tutor | West Virginia University MindFit Tutoring | Aug. 2017 - Dec. 2018

• Peer tutor for media students who receive services from the office of accessibilities and/or who have a learning disability to ensure academic success.

• Responsible for scheduling weekly appointments and assisting students in week planning and organization.

• Acts as academic support for courses including psychology, media, biology and political science.

• Introduces new study tactics to students and implements recall exercises in to session.

• Attended training session to become certified with College Reading and Learning Association.

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Public Relations Intern | Gift of Life Donor Program | June 2017 - Aug. 2017

• Aided social media and website coordinator in video/audio editing that earned 19,300 + views.

• Created photo content for social media posts using photography and photoshop reaching 30,000+ users.

• Initiated and conducted interviews with organ recipient and donor families to create blog posts reaching over 20,000 + users each and bringing 1,000+ users to donors1.org.

• Collected and distributed news links regarding organ donation and GLDP to administration daily.

• Assisted with media and coordination of Camp Jeremy.

• Assisted with media, tabling and coordination of Organ Donor Awareness Night at the Philadelphia Phillies.

• Click here for social media reach data

• Asked and agreed to return for winter break to assist social media and website coordinator.

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Culture Editor | The Daily Athenaeum | Aug. 2016 - Dec. 2017

• Weekly story budget management and assignment delegation.

• Provided copy editing and AP style checks.

• Produced 2-3 articles per week.

• Lead for culture section

• One of two freshman writers selected to attend ACP conference in D.C. in fall of 2016.

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Public Relations Intern | New York Minute Magazine | Nov. 2016 - June 2017

• Lead public relations intern.

• Initiated interviews with other publications for CEO, including interview with   inc.com.

• Lead intern for #tobeafeminist Instagram campaign.

• Responsible for creation of Instagram boarder, collection of user   generated content and scheduling posts.

• Obtained sponsors through email marketing and creation of press  releases.